Brand Development & Logo Design Brisbane
Ignition Creative works with you to perfectly position your new company or refresh your logo.
We specialise in logo and brand development, from re-positioning or refreshing your existing brand through to developing a completely new company name, logo and brand, or creating a full corporate identity.
Get in touch to discuss your new brand, or ask us how we can update and refine your existing brand.
Logo Design Process
BRIEFING AND RESEARCH
What should a logo do, or be?
It’s an important element of a brand because it’s instantly associated with your company. Simplicity is vital – too busy is too hard to recognise, and the impact is lost. Shapes, colours, fonts and images should set your brand apart from others in a similar market.
Your logo’s job is to be immediately recognisable, inspire trust, admiration, loyalty, and imply superiority.
At Ignition, we create logos and brands that help your business stand out in your market. Here’s how…
To understand your target market and positioning, we sit down with you to thoroughly discuss your brand.
Using our comprehensive briefing process, we ask probing questions to uncover your goals.
We also conduct thorough market research to analyse your competitors, your target market and your brand’s position in the marketplace. This information shapes the result.
Then we tailor your logo design to meet your exact requirements. You sign off when you feel happy.
CONCEPT, DESIGN, DELIVERY
Based on the brief you’ve approved, we begin your logo design — this time, generating three concepts. You then choose one and we develop it, considering various possibilities of format and orientation for best effect.
We build all logos to be highly adaptable and flexible. They must be recognisable at any size (from business cards to billboards) without losing quality; in one colour or many.
Finally, you receive a package containing your logo in several useful, necessary file types and formats, perfect for any situation.
Branding Packages
It’s not just enough to have a great logo – your whole brand image must be consistent and attractive.
So we provide you with a brand manual – a guide on how to use your new logo and brand style, to ensure consistency wherever it appears, with helpful guidelines for your brand’s colours, fonts and imagery.
To get you started, we also design your corporate stationery items — a business card, letterhead for both print and digital applications, and with-compliments slip — bearing your new logo and brand style.
