LogiCamms Limited (ASX: LCM) engaged Ignition Creative to create and develop a new name and brand for their parent company. This comprised three engineering and operations companies working in minerals and metals, hydrocarbons, water, infrastructure and industry training.

A newly defined parent company and group structure would allow the three companies to capitalise on their combined individual brand equity and any potential future acquisitions.

With offices throughout Australia and New Zealand delivering projects globally across multiple sectors for more than 23 years, the new brand had to encapsulate diverse industry deliverables and personalities.

The new business name also had to be a dot-com registerable domain. The brand needed to represent the industry sectors that all their companies worked within, while encapsulating the organisation’s ethos and the solutions it provided for their customers globally.


  • market research and customer survey, both internal and external, of the organisation
  • competitor analysis
  • business name research and development
  • tag-line development
  • brand positioning, logo and brand development, including corporate design style guides.

Verbrec Evolution

Services Offered

Name Development

Market Research

Logo Development

Website Development

Template Design

Interactive PDF Design

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