Search Engine Optimisation, or SEO for short, is the process of improving your website’s visibility. SEO is touted as the be all and end all of ways to help your business grow. Your SEO strategy is not the sole secret to your success, but it does help to have a good one.

SEO is simply about doing all you can to promote your web presence, in order to create the most amount of traffic. If you own a small business, no doubt you’ve been heckled by a telemarketer claiming to “know your business, sir”, spouting the tantalising promise that they will make your site the most visited on the web.

Ignore temptation — here are a few simple things YOU can do to improve your web presence today.

Some tips & tricks…

1. Content is king

  • Keep text short to allow for search engines to target key words
  • Original content is important to separate yourself from other websites
  • Make sure key word is included in first paragraph of content

2. Listings bring traffic

3. Link away!

  • Include outbound links (to websites other than your own)
  • Consider purchasing multiple domain names that all link to the same website (eg.,,,,

4. Social media can help (sometimes)

  • Have a successful social media presence
  • Facebook, Twitter, Youtube, and Linkedin are all popular social media to include on your website
  • BEWARE… Do not create social media that you cannot update. If you can, pick one that will be the easiest for you to personally manage and update daily (eg. Facebook)

5. Analyse your data carefully

  • Set up a Google Analytics account to see who uses your site
  • Adjust your website content to fit in with your customers needs


Some Useful Resources:

Google Analytics
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.

TrueLocal is an online directory of Australian businesses with millions of searches made across the TrueLocal network each month. It allows you to search by location and relevance, so make sure you update your profile details regularly.