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Posts with the legibility tag

Business

Why Type Matters

Written by Ignition Creative on July 19th, 2013January 13th, 2015.

How to communicate effectively through the power of type. Typefaces matter a lot in marketing. The right choices of words often determine the success or failure of a campaign, but the way those words look when presented to an audience is just as important. The driving force behind any campaign is the need to communicate read more →

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