While a well-designed logo can help your business attract customers, it is the brand behind it that sustains a business. Your brand is how you make your customer feel and determines how they will interact with you.
At Ignition we will design you the perfect logo, yes, but we do this while thinking about the bigger picture. We work with you to determine who you are, what you do, who your customers are, and what they need. It is important to identify those needs and find the most effective way to answer them. We pinpoint the essence of your company — what makes you special — and we use that to determine the visual elements required to ensure your success.
To break it down —
What is brand? The perceived emotional corporate image as a whole.
What is identity? The visual aspects that form part of the overall brand.
What is a logo? A logo identifies a business in its simplest form via the use of a mark or icon.
Before you start thinking about typefaces and colour choices, focus on building a strong foundation.
Here are some things to keep in mind in those beginning stages…
1. Know your audience
Understand who you are trying to target. What do they like about you? What are their needs? If these needs are constantly changing, understand how you can keep on top of them.
2. A brand is an emotion
Create a service environment that makes your customer feel the way you want them to. Whether that is trusting, safe, a family environment, or looking up to you in trepidation as a pillar of knowledge.
3. Understand your brand
Understand who you are, and how you want your customers to see you. Know your brand inside and out.
4. Have a personality
Companies are like people. While you do need to be professional, you can sometimes allow for some personal qualities to shine through. This reassures your customer that you are human too.
5. Consistency is key
Don’t confuse your customer by jumping about with your brand. Pick a clear direction and stick with it.
6. Keep your customers close
Keep your clients close and reward them for their loyalty. Most referrals to your company will be from word of mouth. If an existing customer continues to feel valued, they will continue to recommend your services to friends and family.
7. Be your brand
If you and your employees live and breathe your brand, your messages will be clear to customers and they will feel safe in your hands. Transparency is key.
Who does it well?
These brands are instantly recognisable by their logos. Each brand has a distinct personality, carefully built over their existence.
Want to know more? We’d love to work with you to build your brand and create the perfect logo to represent it. Contact us today to have a chat on 3397 0008 or email us.