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The Responsive Design Approach Extended

March 1, 2013 | Ignition Creative | branding, communication, flexible, marketing, responsive, web design

Image source: Opensourceway (Thank you!)

3 simple tips to make your company’s marketing strategy more flexible

Responsive web design approach offers tips toward flexible marketing

Responsive design is the latest broad and vague catch-cry of the web design industry. It’s about serving your website’s content in a flexible way that scales to the viewer’s device size and capabilities (so it looks great on a huge desktop monitor, down to a tablet or a smart phone).

In the past, web designers would create sites that were finicky and precise down to the individual pixel. Here at Ignition we’ve adopted the responsive web design approach of focusing on clear content delivery and flexibility.

Here’s three ways you can apply the ‘responsive’ mindset to be more flexible in your marketing and customer service.

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