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3 Ways A Responsive Website Will Increase Your SEO (+ 3 Things to Avoid!)

September 2, 2015 | Ignition Creative | aesthetics, form vs function, google ready, mobile ready, optimised, responsive design, search engine optimisation, seo, user experience design, ux design, web design, web developer, website design, wordpress development

For those who are unfamiliar with the term “responsive design,” it is an approach to design that allows content to be easily accessible and viewable on different devices – regardless of screen size. This gives you the best user experience possible whether you are using a laptop, an iPhone 6 or a Samsung Galaxy Tablet.

With the use of mobile technology on the rise, it has become neccesary to design sites that are not only aesthetically pleasing, but functional. Why such a huge push to responsive? There are quite a few reasons — one of them is Search Engine Optimisation (SEO).

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The Key to Building a Successful Brand

August 13, 2015 | Ignition Creative | apple computers, brand, brand personality, brand strategy, branding, branding resources, coca cola, corporate, customer perception, emotion, identity, image, interaction, logo, louis vuitton, personality, seo

While a well-designed logo can help your business attract customers, it is the brand behind it that sustains a business. Your brand is how you make your customer feel and determines how they will interact with you.

At Ignition we will design you the perfect logo, yes, but we do this while thinking about the bigger picture. We work with you to determine who you are, what you do, who your customers are, and what they need. It is important to identify those needs and find the most effective way to answer them. We pinpoint the essence of your company — what makes you special — and we use that to determine the visual elements required to ensure your success.

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Stock Photography vs. Professional Photoshoots: What’s The Difference?

May 1, 2015 | Ignition Creative | advertising, benefits, burnie brae, custom photography, getty images, graphic design, hero shot, imagery, istock, photoshoot, professional photography, promotional materials, shutterstock, stock imagery, stock photography, website design

Last year, we wrote a blog post as a rough guide to using stock photography in advertising and design. This touched on the use of stock photography and creating consistency in purchased imagery.

But is stock photography always the right choice? While professional photography can be a costly, it launches your brand to the next level. We discuss the up and downsides of stock and professional photography below.

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Rock, Paper, Printing

April 12, 2015 | Ignition Creative | design, embellishments, embossed, graphic design, paper, print design, printing techniques, spot-uv, uncoated stock

Ignition Creative believes a tactile experience is important. We know that choice of stock and embellishments is an integral part of the design process. These elements determine the tone of the project, and have a big impact on the end user.

It is important to know that while your visual design may communicate your message perfectly, the choice of your stock or embellishment may compromise it. At Ignition, we ensure all elements of a project work together to communicate its message effectively.

Don’t know where to start? We’ve put together a few tips to help you understand the options available:

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User Experience Design | Ignition Creative

User Experience Design

May 28, 2014 | Ignition Creative | backend, frontend developer, user experience design, user experience designer, ux, web, web developer, website design, websites, wordpress

It is becoming increasingly important for web designers to not only create something that looks good, but that works and can be understood at its core. User Experience (UX for short) is the difference between a good and bad website.

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Ignition’s SEO Tips & Tricks

March 5, 2014 | Ignition Creative | business strategy, business tips, key words, links, marketing, search engine, search engine optimisation, seo, SEO strategy, seo tips, social media, strategy

Search Engine Optimisation, or SEO for short, is the process of improving your website’s visibility. SEO is touted as the be all and end all of ways to help your business grow. Your SEO strategy is not the sole secret to your success, but it does help to have a good one.

SEO is simply about doing all you can to promote your web presence, in order to create the most amount of traffic. If you own a small business, no doubt you’ve been heckled by a telemarketer claiming to “know your business, sir”, spouting the tantalising promise that they will make your site the most visited on the web.

Ignore temptation — here are a few simple things YOU can do to improve your web presence today.

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Image is everything

October 25, 2013 | Ignition Creative | advertising, getty, graphic design, image, imagery, istock, marketing, photo, photography, photos, print design, stock, stock photo

Image is everything, especially in the world of design and marketing. A single image can convey complex meaning more efficiently and effectively than words. Because of this, we must choose our images wisely to create a positive first impression.

The Perfect Photo

When choosing the perfect photography for your project, there are a number of things to consider. Carefully consider things such as —

  • Is the subject immediately recognisable? Is it relevant?

  • Do the colours fit with my brand?

  • What kind of emotions does it convey?

  • What is the quality of the image?

  • Is it high enough in resolution for my needs?

  • Where will I be positioning the image?

  • Do I need to allow for floating text space?

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An Introduction to Colour Theory

August 23, 2013 | Ignition Creative | CMYK, colour, colour theory, colours, design knowledge, design techniques, graphic design, pantone, pantone matching system, printing skills, printing techniques, RGB

When faced with a design project for your business, colour can be the thing that makes or breaks an outcome. It can have more impact on your overall message than you may think.

At Ignition, we understand colour. We know that from your logo design to marketing material, colour must be considered in order to communicate your message effectively. Understanding the basics of colour theory can improve the way you approach design projects in order to create the best possible outcome to promote your business.

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Why Type Matters

July 19, 2013 | Ignition Creative | font, hierarchy, legibility, letterforms, marketing, type, typography

How to communicate effectively through the power of type.

Typefaces matter a lot in marketing. The right choices of words often determine the success or failure of a campaign, but the way those words look when presented to an audience is just as important.

The driving force behind any campaign is the need to communicate with your audience, and poorly executed typography such as hard-to-read fonts, bad hierarchy of fonts and font sizes, or type that is too lightweight to read can prevent the audience from grasping the message.

We’ve put together a few tips to help you avoid making common design mistakes:

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Secrets to an Assertive Marketing Strategy

March 18, 2013 | Ignition Creative | advertising, assertive, campaign, communication, effective, marketing, small business, strategy

Image source: Krista Baltroka (Thank you!)

Simple tips for your small business to get the most out of your marketing budget.

At Ignition, we love working with clients to plan, design and implement assertive advertising and visual marketing campaigns. The best results are achieved by having a well-defined and focused brief. The outcome is a targeted, well-positioned and highly effective campaign.

As·ser·tive (Adj) [ə-ˈsər-tiv, a-]:
Characterized by bold or confident statements and behavior, self-assured. Neither defensive or passive, nor forcefully aggressive.

Before you get too deep into your next campaign, be sure to ask these questions:

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